The National Giographix
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Yesterday, MTV changed its iconic Frank Onlinsky-designed logo of nearly 30 years to reflect its change from the once purveyor of cutting edge music to its current role as distributor of reality garbage (I’m looking at you Speidi and Snooki).
The new logo is a minor change aesthetically but a major one symbolically. Here is what MTV had to say:
It represents a new visually defined MTV, stimulating its past, present and future and embracing it’s diversity. Everything from Jersey Shore, to the VMAs to collaborations with the MoMA. The logo is part of MTV’s re-invention to connect with today’s millennial generation and bring them in as part of the channel.
I guess its not really a huge surprise since the network hasn’t really had any music-driven programming since Carson Daly last introduced a Linkin Park/Britney Spears video on TRL in the late nineties. The network is planning on using the space in the “M” to fill it with its “stars” (and I mean that in the loosest term possible).
Tags: Frank Olinksky, Logo, MTV, Redesign, Snooki
