An entertainment consulting firm headquartered in Los Angeles, the debut group provides customized entertainment marketing and business development services. With clients such as Goapele, projects such as Stevie Wonder’s House Full Of Toys and events like the Guild of Music Supervisors Emmy Celebration, the debut group knows what it takes to bring your big idea to life. So when it came time for their big “debut”, they turned to Giographix for a new brand identity starting with a new logo and website. The website has a responsive layout, meaning its optimized for multiple screen sizes including smartphones and tablets.
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After its release in December 2008, Google Chrome has quickly risen to be the one of the favorite browsers around. The new logo loses its 3D rendering and opts for the more sophisticated 2D version thus ending the original logo’s comparisons to Simon and a PokeBall. The shading/lighting feels a little off, but at least it doesn’t look like a Brazilian Tron soccer ball.
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More exciting branding news this week as Starbucks unveiled their new identity on the day of their 40th anniversary. As always, Brand New has the inside scoop on the roll out:
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Stop me if you’ve heard this before–an iconic retailer suffering through a staggering sales opts for a rebranding to help cure its ills, only to suffer a public relations nightmare . “Nightmare” is a little too strong here in this instance. ”Uninspired” is more like it.
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Comcast is apparently out to trim the fat out of its shiny new toy as NBC Universal dropped its iconic peacock, the globe silhouette, and even the space between its name (“NBCUniversal” now thank you very much) in a message delivered to the company’s 25,000 employees at a town hall gathering earlier this week.
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